CAREER & CONTACTS
This is a "Who's Who?" of CPG Analytics. Big Data, Marketing Mix, Control/Test design, Shopper Insights, marketing research, and so on. Though spent working with the two biggest food manufacturers in the world, the skills and expertise are applicable across many disciplines/services.
Marketing expenditure evaluations
Brand Planning/Analytics Manager
Master Scheduler & Forecaster
Unify, Marketing Mix & more!
Super-granular shopper studies
ROI for CPG marketing Mixes
Trade Spending Strategy
"Strategic Role of Trade"
Online Measurement w/ ROI
TV ratings and more
TV effectiveness measures
Word of mouth metrics
Clever post-purchase exposures
Marketing via in-store display
In-store Radio - "It's right there..."
Pricing Promotion Strategy
Market Structure strategy
“... a true expert in CPG Marketing Mix analyses."
Tsvetan Tsvetkov - Group VP - Nielsen Marketing Analytics at Nielsen
“...consistently showed veracity and dedication to understanding not just the outcome of the analysis, but also the 'so what' that applies to the business.”
Brett Featherston - Sr. Vice President at Symphony EYC