CAREER & CONTACTS

This is a "Who's Who?" of CPG Analytics.  Big Data, Marketing Mix, Control/Test design, Shopper Insights, marketing research, and so on.  Though spent working with the two biggest food manufacturers in the world, the skills and expertise are applicable across many disciplines/services.

PAST EMPLOYMENT
Nestle USA
Nestle USA

Marketing expenditure evaluations

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Kraft Foods
Kraft Foods

Multiple Positions

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Oscar Mayer Foods
Oscar Mayer Foods

Brand Planning/Analytics Manager

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Lladro USA
Lladro USA

Master Scheduler & Forecaster

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BIG DATA

IRI
IRI

Unify, Marketing Mix & more!

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Oracle/Datalogix
Oracle/Datalogix

Super-granular shopper studies

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GfK
GfK

Control/Test design

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Nielsen
Nielsen

Syndicated data/panels

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COLLABORATIONS

McKinsey & Co.
McKinsey & Co.

Pricing/Promotion collaboration

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Boston Consulting Group
Boston Consulting Group

ROI for CPG marketing Mixes

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Deloitte Consulting
Deloitte Consulting

Trade Spending Strategy

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The Tradewind Group
The Tradewind Group

"Strategic Role of Trade"

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DIGITAL MEASUREMENT

Nielsen Catalina Solutions
Nielsen Catalina Solutions

Online Measurement w/ ROI

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Datalogix
Datalogix

Digital Tracking/Measurement

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Google
Google

Online Analytics

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Facebook
Facebook

Online advertising

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MEDIA MEASUREMENT

Nielsen Media
Nielsen Media

TV ratings and more

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MRI - Print data & surveys
MRI - Print data & surveys
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IAG (Brand Effects)
IAG (Brand Effects)

TV effectiveness measures

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Bzz Agent (dunnhumby)
Bzz Agent (dunnhumby)

Word of mouth metrics

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IN-STORE MARKETING

FreshSpace
FreshSpace

Clever post-purchase exposures

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InsigniaPops
InsigniaPops

In-store evaluations

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Superfridge
Superfridge

Marketing via in-store display

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isan.jpg
isan.jpg

In-store Radio - "It's right there..."

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RETAILER EXPERIENCE

Wal-Mart Stores
Wal-Mart Stores

Category Advisor

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Kroger
Kroger

Pricing Promotion Strategy

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Safeway
Safeway

Custom Research

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Giant Eagle
Giant Eagle

Market Structure strategy

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TESTIMONIALS

“... a true expert in CPG Marketing Mix analyses."

Tsvetan Tsvetkov - Group VP - Nielsen Marketing Analytics at Nielsen

“...consistently showed veracity and dedication to understanding not just the outcome of the analysis, but also the 'so what' that applies to the business.

Brett Featherston - Sr. Vice President at Symphony EYC