CAREER & CONTACTS

This is a "Who's Who?" of CPG Analytics.  Big Data, Marketing Mix, Control/Test design, Shopper Insights, marketing research, and so on.  Though spent working with the two biggest food manufacturers in the world, the skills and expertise are applicable across many disciplines/services.

PAST EMPLOYMENT
Nestle USA
Nestle USA

Marketing expenditure evaluations

Kraft Foods
Kraft Foods

Multiple Positions

Oscar Mayer Foods
Oscar Mayer Foods

Brand Planning/Analytics Manager

Lladro USA
Lladro USA

Master Scheduler & Forecaster

BIG DATA

IRI
IRI

Unify, Marketing Mix & more!

Oracle/Datalogix
Oracle/Datalogix

Super-granular shopper studies

GfK
GfK

Control/Test design

Nielsen
Nielsen

Syndicated data/panels

COLLABORATIONS

McKinsey & Co.
McKinsey & Co.

Pricing/Promotion collaboration

Boston Consulting Group
Boston Consulting Group

ROI for CPG marketing Mixes

Deloitte Consulting
Deloitte Consulting

Trade Spending Strategy

The Tradewind Group
The Tradewind Group

"Strategic Role of Trade"

DIGITAL MEASUREMENT

Nielsen Catalina Solutions
Nielsen Catalina Solutions

Online Measurement w/ ROI

Datalogix
Datalogix

Digital Tracking/Measurement

Google
Google

Online Analytics

Facebook
Facebook

Online advertising

MEDIA MEASUREMENT

Nielsen Media
Nielsen Media

TV ratings and more

MRI - Print data & surveys
MRI - Print data & surveys
IAG (Brand Effects)
IAG (Brand Effects)

TV effectiveness measures

Bzz Agent (dunnhumby)
Bzz Agent (dunnhumby)

Word of mouth metrics

IN-STORE MARKETING

FreshSpace
FreshSpace

Clever post-purchase exposures

InsigniaPops
InsigniaPops

In-store evaluations

Superfridge
Superfridge

Marketing via in-store display

isan.jpg
isan.jpg

In-store Radio - "It's right there..."

RETAILER EXPERIENCE

Wal-Mart Stores
Wal-Mart Stores

Category Advisor

Kroger
Kroger

Pricing Promotion Strategy

Safeway
Safeway

Custom Research

Giant Eagle
Giant Eagle

Market Structure strategy

TESTIMONIALS

“... a true expert in CPG Marketing Mix analyses."

Tsvetan Tsvetkov - Group VP - Nielsen Marketing Analytics at Nielsen

“...consistently showed veracity and dedication to understanding not just the outcome of the analysis, but also the 'so what' that applies to the business.

Brett Featherston - Sr. Vice President at Symphony EYC