DCI CONSULTING CORP.LL
CAREER & CONTACTS
This is a "Who's Who?" of CPG Analytics. Big Data, Marketing Mix, Control/Test design, Shopper Insights, marketing research, and so on. Though spent working with the two biggest food manufacturers in the world, the skills and expertise are applicable across many disciplines/services.
PAST EMPLOYMENT
Marketing expenditure evaluations
Multiple Positions
Brand Planning/Analytics Manager
Master Scheduler & Forecaster
BIG DATA
Unify, Marketing Mix & more!
Super-granular shopper studies
Control/Test design
Syndicated data/panels
COLLABORATIONS
Pricing/Promotion collaboration
ROI for CPG marketing Mixes
Trade Spending Strategy
"Strategic Role of Trade"
DIGITAL MEASUREMENT
Online Measurement w/ ROI
Digital Tracking/Measurement
Online Analytics
Online advertising
MEDIA MEASUREMENT
TV ratings and more
TV effectiveness measures
Word of mouth metrics
IN-STORE MARKETING
Clever post-purchase exposures
In-store evaluations
Marketing via in-store display
In-store Radio - "It's right there..."
RETAILER EXPERIENCE
Category Advisor
Pricing Promotion Strategy
Custom Research
Market Structure strategy
TESTIMONIALS
“... a true expert in CPG Marketing Mix analyses."
Tsvetan Tsvetkov - Group VP - Nielsen Marketing Analytics at Nielsen
“...consistently showed veracity and dedication to understanding not just the outcome of the analysis, but also the 'so what' that applies to the business.”
Brett Featherston - Sr. Vice President at Symphony EYC