CAREER & CONTACTS
This is a "Who's Who?" of CPG Analytics. Big Data, Marketing Mix, Control/Test design, Shopper Insights, marketing research, and so on. Though spent working with the two biggest food manufacturers in the world, the skills and expertise are applicable across many disciplines/services.
“... a true expert in CPG Marketing Mix analyses."
Tsvetan Tsvetkov - Group VP - Nielsen Marketing Analytics at Nielsen
“...consistently showed veracity and dedication to understanding not just the outcome of the analysis, but also the 'so what' that applies to the business.”
Brett Featherston - Sr. Vice President at Symphony EYC